New packaging on the market

Ready to create culinary magic:

This spring Panona brings positive changes and modernization of the visual packaging identity. When we mention pasta, different shapes and colors came to our mind, but only one country. Inspired by Italy, in redesigned packaging we have weaved her spirit, and justified that with an improved quality of the product itself. Now modern packaging meets the needs of modern consumers, taking less space on the shelf.

Lady logo – a young woman in traditional clothing, wears wheat and symbolizes the fertility of the land, implying handmade product, and gives a “face of trust” to the entire line, making us feel that there are people behind the whole production process.

nove-ambalaze-panona-1

Redesigned Panona pasta is characterized by a new evolutionary logo, as well as more intensive red tone, which reminds us of good taste and opens our appetite.

Both packagings are functionally improved, so the product gets both on the attractiveness and on the facilitated use by consumers.

Project redesign was implemented in cooperation with design agency Bisque & Asociates.

nove-ambalaze-panona-2

Meet our Panona lady

Her character is applied to our new packaging. Our Lady guarantees the quality of the product brand Panona that is made from wheat grown on the gold Pannonian fields, but also our premium ‘Panona Durum’ products that are made from the finest Italian durum wheat.

nove-ambalaze-panona-3

SIGN UP FOR NEWSLETTER